Privacy Policy

PRIVACY POLICY

Last updated September 18, 2026

This Privacy Notice for Sydney Dunn Etiquette LLC (“we,” “us,” or “our”) explains how and why we may collect, use, store, disclose, and otherwise process personal information when you use our services (“Services”), including when you:

• Visit our website at sdetiquette.com or another website of ours that links to this Privacy Notice
• Register for or participate in a Sydney Dunn Etiquette program, class, event, course, or service
• Join an Invite List or mailing list
• Contact us by email, text message, phone, form, or other method
• Make a purchase or payment
• Interact with our advertising, social media, or marketing
• Otherwise engage with Sydney Dunn Etiquette

If you have questions about this Privacy Notice or how we handle personal information, you may contact us at sydney@sdetiquette.com.


SUMMARY OF KEY POINTS

What personal information do we collect?
We may collect information such as names, email addresses, phone numbers, mailing addresses, billing information, payment-related information, and information about students participating in our programs.

Do we collect information about children?
Yes. Because many Sydney Dunn Etiquette programs serve minors, parents or guardians may provide information about their children when registering for or participating in a program. We do not intentionally ask children to independently submit personal information without the involvement or consent of a parent or guardian.

How do we use personal information?
We use personal information to provide our Services, administer registrations and programs, communicate with families, process payments, improve our programs, send marketing communications, and conduct advertising and marketing activities.

Do we sell personal information?
We do not sell personal information for monetary consideration.

Do we share information with advertising platforms?
We may disclose limited personal information to service providers and advertising platforms, including for audience matching, targeted advertising, advertising measurement, and similar marketing purposes.

Can you opt out of marketing?
Yes. You may unsubscribe from marketing emails, opt out of SMS marketing, or contact us regarding your privacy preferences.

How do you exercise privacy rights?
You may contact us at sydney@sdetiquette.com or visit sdetiquette.com/contact.



1. WHAT INFORMATION DO WE COLLECT?

Personal Information You Provide to Us

We collect personal information that you voluntarily provide when you:

• Request information
• Join an Invite List
• Register for a program or event
• Purchase a product or service
• Complete a form
• Contact us
• Participate in a Sydney Dunn Etiquette program
• Sign up for email or text communication
• Otherwise interact with us
  
  

Depending on your interaction with us, this information may include:

• Name
• Email address
• Phone number
• Mailing address
• Billing address
• Payment information
• Registration information
• Program or location preferences
• Communication preferences
  
  

For families participating in youth programs, information may also include:

• Child’s name
• Child’s grade
• Child’s school
• Child’s participation role or gender, when relevant to the program
• Child’s photograph, when voluntarily provided or permitted
• Other student information necessary to administer the program
  
  

We ask parents and guardians to provide only information that is reasonably necessary for program administration and participation.

Payment Information
Payments are processed securely by Stripe. Sydney Dunn Etiquette does not store complete credit card numbers, debit card numbers, or card security codes. Payment information is handled by Stripe according to its own privacy policy and security practices.
Stripe’s privacy practices are governed by its own privacy notice.

Sensitive Information
Some student information may be considered sensitive personal information under certain privacy laws.
We do not use sensitive personal information for the purpose of inferring characteristics about an individual.
We use sensitive information only when reasonably necessary to provide our Services, administer programs, meet legal obligations, protect participants, or otherwise as permitted by law.

Information Collected Automatically
When you visit or interact with our website, certain information may be collected automatically.
This may include:

• IP address
• Browser type
• Device information
• Operating system
• Referring website
• Pages viewed
• Date and time of visits
• Website interactions
• Approximate location derived from an IP address
• Other technical and usage information
  
  

This information may be collected through cookies, pixels, analytics tools, or similar technologies.
We may use this information to operate our website, understand how visitors use it, improve our Services, measure marketing effectiveness, and support advertising activities.


2. HOW DO WE USE YOUR INFORMATION?

We may use personal information for purposes including:

Providing Services

• We may use your information to:
• Process registrations
• Administer classes and events
• Maintain family and student records
• Provide purchased products or services
• Respond to inquiries
• Provide customer support
• Communicate program details
• Manage program attendance and logistics

Administrative Communications
We may send information related to:

• Registrations
• Class schedules
• Events
• Payments
• Program changes
• Policies
• Service updates
• Other administrative matters
  
  

Administrative communications may still be sent even if you opt out of promotional marketing when the communication is necessary to provide a service you requested.

Marketing and Promotional Communications

We may use personal information to send information about:

• Sydney Dunn Etiquette programs
• Registration periods
• Classes
• Events
• Courses
• Workshops
• Services
• Other relevant offerings

You may unsubscribe from promotional emails at any time using the unsubscribe link provided in the message.
You may opt out of promotional SMS messages by replying STOP when available or by contacting us.

Targeted Advertising and Audience Matching
We may use limited personal information for advertising and marketing purposes.
This may include sharing certain identifiers, such as an email address, phone number, name, or location information, with advertising platforms or service providers for purposes including:

• Matching existing customers or contacts with accounts on an advertising platform
• Creating advertising audiences
• Creating audiences of people who may have characteristics similar to existing customers
• Delivering relevant advertisements
• Measuring advertising effectiveness
• Understanding the performance of marketing campaigns
• Limiting or improving the relevance of advertisements
  
  

Advertising platforms may include Meta, which operates Facebook and Instagram, and other advertising or analytics providers we may use.
When available, advertising platforms may use privacy-protective techniques such as hashing identifiers before or during the matching process.
We do not provide student information to advertising platforms for the purpose of creating advertising audiences.
When customer-list advertising tools are used, we intend to use adult parent or guardian contact information rather than children’s contact information.

Improving Our Services
We may use information to:

• Understand which programs are most useful
• Evaluate marketing performance
• Improve customer experience
• Improve our website
• Develop new services
• Identify trends
• Conduct internal business analysis
  
  

Testimonials and Photographs
With appropriate permission, we may use testimonials, photographs, or other submitted content in connection with our Services and marketing.
Participation in photography or testimonial use is governed by the applicable permission or release provided at registration or separately.

Security and Legal Compliance
We may use information to:

• Prevent fraud
• Protect our systems
• Protect our participants
• Enforce agreements
• Comply with legal obligations
• Respond to lawful requests

3. WHEN AND WITH WHOM DO WE SHARE PERSONAL INFORMATION?
We may disclose personal information when reasonably necessary to operate our business and provide our Services.

Service Providers
We may share personal information with companies that perform services on our behalf.
These may include providers involved in:

• Payment processing
• Registration systems
• Email delivery
• Text messaging
• Website hosting
• Customer relationship management
• Database management
• Scheduling
• Analytics
• Advertising
• Software and technology services
  
  

These providers receive information only as reasonably necessary to perform services for us or as otherwise permitted by law.

Advertising and Marketing Partners
We may disclose limited personal information to advertising and marketing platforms for:

• Audience matching
• Targeted advertising
• Creating similar or lookalike audiences
• Measuring campaign performance
• Advertising attribution
• Understanding marketing effectiveness
  
  

For example, we may provide adult customer contact information to Meta to create a Custom Audience or Lookalike Audience.

We do not sell our customer list to advertising companies.

We do not receive payment from advertising platforms in exchange for providing customer contact information.

SMS and Mobile Information

Mobile information collected specifically in connection with SMS messaging will not be sold.

We do not share SMS opt-in consent or text-message subscription information with third parties or affiliates for their own independent marketing or promotional purposes.

This does not prevent us from using a service provider to deliver text messages on our behalf or from using a phone number as an account-matching identifier with an advertising platform when otherwise permitted by this Privacy Notice and applicable law.

Business Transfers
We may disclose or transfer information in connection with:

• A merger
• Sale of company assets
• Financing
• Acquisition
• Reorganization
• Sale or transfer of all or part of the business

Legal Requirements

We may disclose information when we reasonably believe disclosure is necessary to:

• Comply with applicable law
• Respond to lawful requests
• Protect our legal rights
• Protect the safety of participants or others
• Investigate fraud or misuse
• 
  

4. DO WE SELL PERSONAL INFORMATION?
We do not sell personal information for monetary consideration.

• However, some privacy laws use broader definitions of terms such as “sale” or “sharing.”
• For example, certain disclosures of personal information for cross-context behavioral advertising or targeted advertising may be considered “sharing” or a “sale” under particular state privacy laws even when no money is exchanged.
• Where applicable law provides the right to opt out of such processing, we will honor valid requests as required by law.
• You may contact us at sydney@sdetiquette.com or through sdetiquette.com/contact with questions or requests concerning targeted advertising or the sharing of personal information.

5. HOW LONG DO WE KEEP YOUR INFORMATION?
We retain personal information for as long as reasonably necessary for:

• Providing our Services
• Maintaining family and registration records
• Communicating with families
• Operating our Invite List
• Meeting accounting and tax requirements
• Resolving disputes
• Enforcing agreements
• Complying with legal obligations
• Other legitimate business purposes

Retention periods may vary depending on the type of information and the reason it was collected.
When personal information is no longer reasonably necessary, we may delete, anonymize, or securely archive it as appropriate.


6. HOW DO WE KEEP YOUR INFORMATION SAFE?
We use reasonable administrative, organizational, and technical safeguards designed to protect personal information. 

However, no method of internet transmission, electronic storage, or information security can be guaranteed to be completely secure.

Although we take reasonable steps to protect information, we cannot guarantee that unauthorized third parties will never defeat security measures or improperly access information.


7. INFORMATION ABOUT CHILDREN
Sydney Dunn Etiquette provides programs primarily for children, teenagers, families, and adults.
Parents or guardians may provide information about their children in connection with:

• Cotillion registration
• Classes
• Events
• Courses
• Workshops
• Photographs
• Program administration

We do not knowingly ask children under 18 to independently provide personal information to us without the involvement or authorization of a parent or guardian.

When a parent or guardian registers a minor for a program, we understand that the parent or guardian is authorizing us to process the child’s information as reasonably necessary to administer that program.

We do not sell children’s personal information.

We do not use children’s personal information to create advertising audiences.

If you believe a child has provided personal information to us without appropriate parental involvement or authorization, please contact us at sydney@sdetiquette.com.


8. YOUR MARKETING CHOICES

Email

You may unsubscribe from promotional emails by clicking the unsubscribe link included in those messages.

Even after unsubscribing from marketing, you may still receive administrative or service-related messages relating to an active registration, purchase, or program.

Text Messages

You may opt out of promotional text messages by replying STOP or following the instructions included in the message
.
Advertising

Depending on your location and applicable privacy law, you may have the right to opt out of certain uses of personal information for targeted advertising or cross-context behavioral advertising.

You may contact us at:

sydney@sdetiquette.com

or

sdetiquette.com/contact


9. YOUR PRIVACY RIGHTS
Depending on where you live, you may have certain rights regarding your personal information.

These rights may include the right to:

• Know whether we process your personal information
• Request access to personal information
• Correct inaccurate personal information
• Request deletion of personal information
• Obtain a copy of personal information you previously provided
• Opt out of certain targeted advertising
• Opt out of certain sales or sharing of personal information
• Limit certain uses of sensitive personal information
• Withdraw consent where processing is based on consent
• Appeal certain decisions regarding privacy requests
• Exercise privacy rights without unlawful discrimination
  
  

These rights are not absolute and may be subject to exceptions under applicable law.

To submit a privacy request, contact:

sydney@sdetiquette.com

or visit:

sdetiquette.com/contact

We may need to verify your identity before completing certain requests.

If an authorized agent submits a request on your behalf, we may require reasonable proof of authorization.


10. UNITED STATES STATE PRIVACY RIGHTS
Residents of certain U.S. states may have additional privacy rights under applicable state privacy laws.

These rights may include access, correction, deletion, portability, and the ability to opt out of certain uses of personal information for:

• Targeted advertising
• Sale of personal information
• Sharing of personal information
• Certain forms of profiling

The meaning of terms such as “sale,” “share,” and “targeted advertising” varies by state.

We will process valid privacy requests in accordance with applicable law.

If we deny a request and applicable law provides a right to appeal, you may submit an appeal by contacting us at:

sydney@sdetiquette.com


11. COOKIES, PIXELS, ANALYTICS, AND ADVERTISING TECHNOLOGIES

Our website may use cookies, pixels, analytics tools, advertising technologies, and similar technologies.

These technologies may help us:

• Operate the website
• Remember preferences
• Understand website traffic
• Measure advertising performance
• Understand how visitors interact with our content
• Deliver or improve advertising
  
  

Third parties that provide analytics or advertising services may also collect information through these technologies according to their own privacy policies.

Your browser or device may allow you to limit or block certain cookies or tracking technologies.

Disabling certain technologies may affect website functionality.


12. DO-NOT-TRACK AND GLOBAL PRIVACY SIGNALS

Some browsers and devices offer settings intended to communicate privacy preferences, including Do-Not-Track signals or other privacy-control mechanisms.

Because legal and technical standards continue to evolve, our response to these signals may depend on the applicable technology and legal requirements.

Where applicable law requires us to recognize a legally valid universal opt-out mechanism or privacy signal, we will make reasonable efforts to comply.


13. THIRD-PARTY SERVICES

Our Services may use or link to third-party services.

Examples may include:

• Stripe
• Meta
• Facebook
• Instagram
• Email service providers
• Text-message providers
• Registration platforms
• Analytics providers
• Other technology vendors
  
  

These third parties maintain their own privacy policies and data-handling practices.

We are not responsible for the privacy practices of third-party websites, applications, or platforms that are not controlled by Sydney Dunn Etiquette.


14. BUSINESS AND COMMERCIAL USES OF INFORMATION

During the normal operation of our business, we may disclose personal information to service providers, contractors, advertising partners, and other vendors for purposes described in this Privacy Notice.

We do not sell customer contact information for money.

We do not provide customer lists to unrelated businesses so they can independently market their own products or services to our customers.


15. CHANGES TO THIS PRIVACY NOTICE

We may update this Privacy Notice from time to time.

When we make changes, we will update the “Last updated” date at the top of this page.

If changes materially affect how we handle personal information, we may provide additional notice when appropriate.

We encourage you to review this Privacy Notice periodically.


16. HOW TO CONTACT US

If you have questions about this Privacy Notice or how we handle personal information, contact:

Sydney Dunn Etiquette LLC

PO Box 1094
Edenton, NC 27932
United States

Email:
sydney@sdetiquette.com

Website:
sdetiquette.com/contact


17. HOW TO REVIEW, CORRECT, OR DELETE YOUR INFORMATION

You may request to:

• Review personal information we maintain about you
• Correct inaccurate information
• Update your family information
• Request deletion of personal information
• Ask questions about how your information has been used
• Exercise applicable privacy rights

To submit a request, visit:

sdetiquette.com/contact

or email:

sydney@sdetiquette.com

We may need to verify your identity before processing certain requests.